Dear Team,

By now you’re probably aware of the awesome work we’re doing with Lifeway. We can’t stop talking about it — we’re that excited!

And it keeps getting better. What started as a challenge to do as many miles as possible for One Fund Boston has resulted in you seriously stepping up your efforts and logging more miles than ever. We’re blown away.

We want to thank you, and reward you, for your dedication, so we also decided to step it up by making the #BostonStrong10k more official.

What does that mean? We’re making it a real 10k! By registering and buying a T-shirt here, you will become a #BostonStrong racer. Anyone that completes a 10k using Charity Miles by May 13 will be eligible for prizes galore, and you’ll receive a delicious frozen Lifeway Kefir treat. Bonus points for anyone who tweets or emails us pics in action!

And not to toot our own horns, but these shirts are awesome: super-soft, lightweight, and perfect for springtime jogs. They’re also made from 100% post consumer recycled plastic bottles, saving over 60 bottles from landfills. Props to our vendors, A Lot To Say.

We’re thrilled to kick this off, so let’s get moving!

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